SEO Tactics

Posted on July 26th, 2009 by sri

In Search Engine Optimization there are different categories of tactics to boost for search engine rankings as follows:
White Hat SEO Tactics
Black Hat SEO Tactics
Grey Hat SEO Tactics

In order to get search engine rankings webmasters constantly attempt trick and this trick is named as Black Hat SEO. Following these tactics tend to drop from these as search engine positions as fast as they climb and even banned the site in search engines.

Keyword Stuffing:
Keyword Stuffing is considered to be an unethical SEO technique and has been used in the past to obtain high keyword density and maximum search engine ranking. Stuffing keyword on the web page with irrelevant content only for the sake of keyword density.  This method is completely outdate and google no longer gives good rankings to pages.

Hidden Text:
Most search engines consider hidden text to be spam. Hidden Text is not visible to the human eye, yet is still readable by search engine spiders. Webmasters stuff their keywords and keyword phrases in the hidden text to increase their keyword density and improved SE rankings.

Cloaking:
Cloaking is also know as stealth is a technique used by some web sites to deliver on page to search engine for indexing while serving entirely different page for the users.

Doorway Pages:
Doorway pages are web pages that are created for spaming the index of search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking.

Redirects:
Redirecting, when used as a black-hat tactic, is most commonly brought in as a compliment to doorway pages.

Finally always follow the right Search Engine Optimization Tactics to get good search engine Rankings.

Filed under: General SEO

« Boost up your rankings with Google, MSN and Yahoo! How To Report Google Scams and Blackhat SEO »

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